Do not sign up for a Video account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
Try having a contest to increase followers on your Video page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
Consider investing in Video Ads. You can pay a fee to have a certain number of targeted Video users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.
Make custom tabs on your Video page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
Try posting to Video at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience videos marketing online is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
Consider buying a Video advertisement. You can customize your ad by having people of a certain age or gender view it. You also can keep to a budget, allowing you to do as little or as much as you wish. You don't have to make any commitments long-term, either. Your ad can be ceased at any time.
Video's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Don't be afraid to get personal. Even if you're a company, getting a little personal can really do a lot to build customer engagement and loyalty. But don't go too far! People don't need to know every single monotonous detail of your life. Find a happy balance that gets people interested in your brand.
When it comes to business, you always have to stay above those you compete against. You have to work hard to figure out what you can do to better their strategies. This article has given you a start, so keep learning and reading to ensure you stay at the front of the pack for good.